Centre for Socially Responsible Marketing
The Chinese University of Hong Kong
The 1st World Social Marketing Conference
Call For Papers: Academic Program
Conference Website www.nsmcentre.org.uk
Conference Dates: September 29-30, 2008
Submission Deadline: February 29, 2008
Description: We encourage submissions from all disciplines, from all parts of the world, on all topics related to social marketing. We are interested in empirical or theoretical contributions to social marketing, whether quantitative or qualitative. We do discourage case study submissions; because the conference has a practitioner track, we would encourage case studies to be submitted in that track.
Participants have two options for submission: Complete paper submissions and working paper submissions. All submissions will be evaluated in a blind peer review process. Accepted complete paper submissions will be scheduled for oral presentations. Accepted working paper submissions will be scheduled for poster sessions.
Format: Complete Paper Submissions. Authors should submit a completed paper no more than 20 pages in length, inclusive of title page, references, and tables/figures. Authors should submit two documents: (1) a title page that identifies the authors, their affiliations, and their contact details; and (2) a main document that begins with a title, which is followed by a brief abstract, and then followed by the remainder of the article with authorship information removed. Figures and tables should be embedded within the document, not separated and appended. Please use the Chicago style, which is that used by the Journal of Marketing and Journal of Consumer Research. Authors will have the option of publishing in the proceedings their accepted papers in either the full version (not to exceed 20 pages) or as an extended abstract (not to exceed 1,500 words). When submitting your paper, please indicate your publication preference.
Format: Working Paper Submissions. This option is for researchers interested in presenting their work that has not been completed, but sufficiently under development to present ideas to colleagues for feedback in a poster session. Authors should submit an extended abstract, not to exceed 1,500 words, inclusive of all parts of document. Two documents should be submitted: (1) a title page that identifies authors, containing their affiliations, and contact details; and (2) the extended abstract which begins with the title. Figures and tables should be embedded within the document, not separated and appended. Please use the Chicago style, which is that used by the Journal of Marketing and Journal of Consumer Research.
Note: The Centre for Socially Responsible Marketing at the University of Lethbridge is organizing the academic program for the 2008 World Social Marketing Conference instead of hosting its own “Social Marketing Advances in Research and Theory” (SMART) conference for 2008.
Submission Instructions: Please submit your papers electronically by February 29, 2008, to firstname.lastname@example.org
Inquiries: Please direct your inquiries to email@example.com
Call for papers available online at: http://www.uleth.ca/man