Recently Released Books

Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value
Adrian Sargeant and Elaine Jay; Jossey-Bass (www.josseybass.com), 208 pages
Sargeant and Jay have written a step-by-step guide geared toward the professional fundraiser. Their guide not only helps develop strategies to retain donors, but also helps fundraisers to understand what drives people to keep on giving, or to lapse in their donations.

Nonprofit Essentials: Endowment Building
Diana S. Newman; John Wiley & Sons, Inc. (www.wiley.com), 239 pages
Newman shows how to build an endowment in a simple step-by-step process. The book describes the prime factors in successful endowment building, the training the staff will need, and the people who must be involved to achieve endowment goals. In addition, it looks at how to find donors, cultivate them, and keep them giving.

Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
Ted Hart, James M. Greenfield, and Michael Johnston; John Wiley & Sons, Inc. (www.wiley.com), 345 pages
In this book, Hart et al provide strategy on how to use the Internet and e-mail as one of many strategies for nonprofits to raise money. The book provides examples from a variety of groups that use the Internet to raise funds. The visuals, charts, graphs and checklists throughout the book are useful in developing a fundraising strategy.

Philanthropy, Heirs & Values: How Successful Families Are Using Philanthropy To Prepare Their Heirs For Post-Transition Responsibilities
Roy Williams and Vic Preisser; Robert D. Reed Publishers (www.rdrpublishers.com), 163 pages
The transition of family wealth from one generation to the next is a trying time for many families. Williams and Preisser report that 70 percent of family-owned businesses do not succeed past the first generation. With that figure in mind, many are using philanthropy as a way to train the next generation for their post-transition responsibilities.

The Tax Law of Charitable Giving (Third Edition)
By Bruce R. Hopkins; John Wiley & Sons, Inc. (www.wiley.com), 722 pages
Tax law may be a topic that does not tickle the fancy of too many, but for those that need to know it, this book provides much more than the basics. Bruce Hopkins gives the reader a comprehensive and detailed look at tax laws, including legislation signed into law as recently as late 2004.