UK: TV Show Involving Public to Make Charity Choice

This is a very interesting idea from the UK, as reported by the Guardian. Should the Hong Kong Jockey Club think about partnering with one of the local broadcasters to produce a similar TV programme in Hong Kong? It should be a good way in enhancing the awareness of the public on many of the local charities.

Viewers to vote on lottery cash

TV show aims to get public more involved in choice of good causes

Alison Benjamin
Wednesday April 13, 2005
The Guardian

A TV show that allows the public to choose which charities receive millions of pounds of lottery cash is the latest move to popularise the national lottery.

ITV is in discussions with the lottery distributor, the Big Lottery Fund (BLF), to launch a programme coinciding with the station's 50th anniversary celebrations in September. The programme, with the working title The People's Millions, is expected to give viewers the chance to vote for the charity most deserving of support, with sums as high as £50m on offer.

An ITV spokeswoman says: "It is very early days. We are are in discussions with the Big Lottery Fund for some sort of programming around our 50th anniversary, but we don't yet know the format." A game show is one of the ideas being considered. (full story)